Gath
Face Value
- Show up
- Form a team of 6–10
- Pitch a fix
- Leave with a record
The brief
How should we fight facial recognition? Cameras that recognise faces are showing up in shops, stadiums and streets, often without anyone being asked. Once your face is on file, being anonymous in public stops being a given. Your team has one afternoon in one room to work out what should change, from the law to the shop door to the design of the tech itself, and pitch a fix that people could actually get behind.
A pitch for a fix people could actually get behind — law, shop door, or the tech itself.
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That's the lot. Your handle is the name people see.